CONCEPTUAL / ART DIRECTION / COPYWRITING / STRATEGY
I'm an award winning creative with nine years under my belt, in a team and as a solo hybrid. I spent four of those in Leo Burnett London and Sydney. I believe concept is everything but I've got quite a few hats. I'm an all-rounder - art direction, copy with a strong strategic backbone, I've worked on ATL, digital, content/social and brand building on Beauty, FMCG and B2B.
I've defined campaign attitude, visual style and tone of voice and have been leading shoots for six years. I've been a global brand guardian for brands within P&G, Unilever and Coty, and a lot of independent and bespoke brands too.
Always client-facing, I've delivered and written strategic 360 campaign decks.
And I've heard I'm quite nice too (which comes in handy).