CREATIVE LEAD | ART DIRECTION | COPYWRITING | STRATEGY
I’m an award-winning creative with 10 years experience, spending a chunk of that in a creative team within the Leo Burnett group between London and Sydney.
I’m a great believer the best work always stems from a solid Big Idea and have been the ATL brand guardian on some of the biggest beauty brands globally within P&G, Unilever and Coty. From the offset, I’ve defined brand attitude, visual style and tone of voice, both as part of the bigger campaign and as stand-alone pieces.
I’ve also freelanced solely on digital activations, content, social initiatives and brand identity pieces across FMCG, lifestyle and B2B brands. I bring Art Direction and Copywriting to the table and always back the creative work with a strategy-led approach.
I’ve been a solo hybrid for the last five years, leading the creative on global accounts, managing teams and the resource needed for design and creative production. I work reactively, often when deadlines and budgets are tight and shoots need to happen in a matter of weeks.
Being a solo creative, I’m always happy to collaborate with other departments to bolster the work. In the end the goal is to make culturally relevant, forward-thinking and great looking work that challenges the ‘norm’. I’ll always throw myself in the thick of it to deliver creative the client, agency and I can be proud of.