CREATIVE LEAD | CONCEPTS | COPY | ART | STRATEGY
An award-winning creative with 11 years experience.
I believe the best work comes from a solid Big Idea, no matter if the context is ATL, social or B2B. I’ve been the brand guardian on some of the biggest global beauty accounts within P&G, Unilever and Coty, but also nurtured new to market brands before, during and after launch.
I have a breadth of experience from a healthy five year freelance career, but focused within beauty, FMCG and travel/lifestyle. I’ve produced 360 global toolkits including TVCs, brand guidelines, social content, POS and everything in between.
I feel at ease leading a team but love getting hands-on creating too - writing and art directing with a sprinkle of design and video editing.
I work reactively, often when deadlines and budgets are tight and campaigns need to launch yesterday. In the end, the goal is to make culturally relevant, forward-thinking and fresh-looking work that challenges the norm.