An award-winning creative with 11 years experience, I believe the best work comes from a solid BIG IDEA, no matter if the context is ATL, social or B2B. 


I’ve been the brand guardian on some of the biggest global beauty accounts within P&G, Unilever and Coty, but also nurtured new to market brands, before, during and after launch.


I have a breadth of experience from a healthy six year freelance career, focused within beauty, FMCG and travel/lifestyle. I’ve produced 360 global toolkits including TVCs, brand guidelines, social content, POS and everything in between.


I feel at ease leading a team but love getting hands-on too - writing and art directing with a sprinkle of design and film editing.


I work reactively, often when deadlines and budgets are tight, and campaigns need to launch yesterday. In the end, the goal is to make culturally relevant, forward-thinking and visually fresh work that challenges myself, the client and the audience.