NORA GURNEY
CONCEPTUAL / ART DIRECTION / COPYWRITING / STRATEGY
I'm an award winning creative with nine years under my belt, in a team and as a solo hybrid. I spent four of those in Leo Burnett London and Sydney. I believe concept is everything but I've got quite a few hats. I'm an all-rounder - art direction, copy with a strong strategic backbone, I've worked on ATL, digital, content/social and brand building on Beauty, FMCG and B2B.
I've defined campaign attitude, visual style and tone of voice and have been leading shoots for six years. I've been a global brand guardian for brands within P&G, Unilever and Coty, and a lot of independent and bespoke brands too.
Always client-facing, I've delivered and written strategic 360 campaign decks.
And I've heard I'm quite nice too (which comes in handy).
Wella Shockwaves: Your Style Your Way
The Outnet: Sergio the Shoe Hunter
Vitamin Water: Shine Bright
Ghd: Get the Hint Darling
Max Factor - TVC Work
Max Factor: Take it to Excess
The Outnet: The Style Hunter
Aussie: Do It Wherever, Whenever
Herbal Essences: Bee Strong
Wella Deluxe: Style Fearless
Wella: Color by You
Wella Koleston: Root Touch Up
{"items":["1d50c9fb-980e-468e-ae38-4ce6689ff0a6","a0186e55-3603-401f-9fcb-eb1c287a894b","c44347e8-2a52-44bd-b5fa-b2c1de3d2c7d","6b29426f-7444-44ab-9e79-586b26282e7a","14c26234-3803-4f5f-b365-1e1b4cd1e751","a017f800-1a30-43c4-8d8a-23119d1bdbc4","7ebfcf6c-2b48-482d-8b21-7e415176f563","783ef190-4862-4d03-94ce-80b7b6d73a67","290b3761-5f61-460b-9013-4603e90022ab","3f7b85ac-0bbb-40c8-9181-ae26c6f132cd","7b0efdb7-654d-45ba-9e0a-a69745400e82","2ee330a7-042e-4d13-8d10-fbb1d212f38e"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":405,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":2,"enableInfiniteScroll":1,"gotStyleParams":true,"selectedLayout":"2|bottom|undefined|fill|true|undefined|1","isRTL":false,"minItemSize":50,"fullscreen":true,"allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":true,"videoLoop":true,"videoSound":false,"videoSpeed":1,"videoPlay":"hover","gallerySliderImageRatio":1.7777777777777777,"galleryImageRatio":2,"numberOfImagesPerRow":2,"sharpParams":{"quality":90,"usm":{}},"viewMode":"preview","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","itemClick":"link","galleryThumbnailsAlignment":"bottom","thumbnailSpacings":0,"gridStyle":1,"titlePlacement":"SHOW_ON_HOVER","hoveringBehaviour":"APPEARS","mobilePanorama":false,"isAutoSlideshow":false,"slideshowLoop":false,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"autoSlideshowInterval":4,"arrowsSize":23,"slideshowInfoSize":200,"imageLoadingMode":"BLUR","scrollAnimation":"NO_EFFECT","overlayAnimation":"NO_EFFECT","imageHoverAnimation":"NO_EFFECT","expandAnimation":"NO_EFFECT","itemBorderWidth":0,"itemBorderColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(0,0,0,0.2)"},"itemShadowBlur":20,"loadMoreAmount":"all","itemShadowDirection":135,"itemShadowSize":10,"imageInfoType":"NO_BACKGROUND","textBoxBorderRadius":0,"textBoxBorderWidth":0,"textBoxBorderColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":{"themeName":"color_12","value":"rgba(153,153,153,1)"},"textBoxHeight":0,"textImageSpace":10,"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"AUTOMATIC","galleryLayout":2,"thumbnailSize":120,"useCustomButton":false,"galleryImageRatioFromWix":1.3333333333333333,"itemOpacity":{"themeName":"color_15","value":"rgba(0,0,0,0.55)"},"itemFont":{"style":{"bold":true,"italic":false,"underline":false},"family":"futura-lt-w01-book","preset":"Custom","editorKey":"font_4","size":55,"fontStyleParam":true,"value":"font:normal normal bold 55px/68px futura-lt-w01-book,sans-serif;"},"itemFontSlideshow":{"family":"futura-lt-w01-book","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":30,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 30px/1.4em futura-lt-w01-book,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"futura-lt-w01-book","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em futura-lt-w01-book,sans-serif;"},"itemDescriptionFont":{"family":"futura-lt-w01-book","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em futura-lt-w01-book,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonText":"Load more","loadMoreButtonFont":{"family":"futura-lt-w01-book","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em futura-lt-w01-book,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"isMasonry":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":5280,"position":"","galleryWidth":2560,"galleryHeight":5280,"scrollBase":0}}