An award-winning creative with 11 years experience, I believe the best work comes from a solid BIG IDEA, no matter if the context is ATL, social or B2B. 


I’ve been the brand guardian on some of the biggest global beauty accounts within P&G, Unilever and Coty, but also nurtured new to market brands, before, during and after launch.


I have a breadth of experience from a healthy six year freelance career, focused within beauty, FMCG and travel/lifestyle. I’ve produced 360 global toolkits including TVCs, brand guidelines, social content, POS and everything in between.


I feel at ease leading a team but love getting hands-on too - writing and art directing with a sprinkle of design and film editing.


I work reactively, often when deadlines and budgets are tight, and campaigns need to launch yesterday. In the end, the goal is to make culturally relevant, forward-thinking and visually fresh work that challenges myself, the client and the audience.


Clio Image Awards 2015 - Winner

THEOUTNET.COM - 'Sergio The Shoe Hunter'

Digital/Social Category

Bima Awards 2015 - Winners (3)

THEOUTNET.COM - 'Sergio The Shoe Hunter'

Consumer Research



MSEA 2015 - High Commendation

THEOUTNET.COM - 'Sergio The Shoe Hunter'

Marketing on a shoe string


ATL / 360 - Leo Burnett London, Leo Burnett Sydney, Atelier London, TMW, FKC London, Evidently, Amp, Nomads London

Digital - Razorfish, 20:20 London, Lowe Profero, Cult Ldn

Content Production - Quiet Storm, Hangar Seven

Social - Speak Media, VaynerMedia


Fashion - The Outnet

Luxury Lifestyle - Insignia

Hair - GHD, Tresemme, Aussie, Herbal Essences, Vidal Sassoon, PROVOKE

Make-Up - Max Factor, Avon

Health & Beauty - Superdrug, Nivea, Boots Laboratories, Dove, Sure, Soft & Gentle, Always, Avon, Natura &Co

Household - Woolworths, Surf, Daz, Maggie

FMCG - Danone, McVitie's, McCoys, Cadbury

Fast Food - McDonald’s

Restaurants - Nando's

Soft drinks - Vitamin Water

Travel - Thomas Cook Airlines, Condor Airlines, Ebookers, On The Beach

Media - DC Thompson

Entertainment - Sky, Channel 4, Ubisoft

Electronics - Protect Your Bubble

Automotive - Rolls Royce

Real Estate - Workspace

Charity / Government - WWF, Cancer Research, Cocaine Unwrapped, Ofgem

Professional Services: Royal Mail

B2B - NSC Global, PCCW Global, Covata