I'm an award winning creative with nine years under my belt, in a team and as a solo hybrid. I spent 4 in Leo Burnett London/Sydney. I think concept is everything but I've got many hats. I'm an all-rounder - art direction, copy with a strong strategic backbone, I've worked on ATL, digital, content/social and brand building on Beauty, FMCG and B2B. 

I've defined campaign attitude, visual style and tone of voice and have been leading shoots for six years. I've been a global brand guardian for brands within P&G, Unilever and Coty, and a lot of independent and bespoke brands too.

Always client-facing, I've delivered and written strategic 360 campaign decks.

And I've heard I'm quite nice too (which comes in handy).


Clio Image Awards 2015 - Winner

THEOUTNET.COM - 'Sergio The Shoe Hunter'

Digital/Social Category

Bima Awards 2015 - Winners (3)

THEOUTNET.COM - 'Sergio The Shoe Hunter'

Consumer Research



MSEA 2015 - High Commendation

THEOUTNET.COM - 'Sergio The Shoe Hunter'

Marketing on a shoe string


ATL / 360 - Leo Burnett London, Leo Burnett Sydney, TMW, FKC, Evidently, Amp

Digital - Razorfish, 20:20 London, Lowe Profero

Production - Quiet Storm

Social - Speak Media


Fashion - The Outnet

Luxury Lifestyle - Insignia

Hair - GHD, Tresemme, Aussie, Herbal Essences, Vidal Sassoon, PROVOKE

Make-Up - Max Factor

Health & Beauty - Superdrug, Nivea, Boots Laboratories, Dove, Sure, Soft & Gentle, Always

Household - Woolworths, Surf, Daz, Maggie

FMCG - Danone, McVitie's, McCoys, Cadbury

Fast Food - McDonald’s

Restaurants - Nando's

Soft drinks - Vitamin Water

Travel - Thomas Cook Airlines, Condor Airlines, Ebookers, On The Beach

Media - DC Thompson

Entertainment - Sky, Channel 4, Ubisoft

Electronics - Protect Your Bubble

Automotive - Rolls Royce

Real Estate - Workspace

Charity / Government - WWF, Cancer Research, Cocaine Unwrapped, Ofgem

Professional Services: Royal Mail

B2B - NSC Global, PCCW Global, Covata


07599870242​  |  Tel: 07599870242