Client/Project

Campaign Overview

AUSSIE - DO IT WHENEVER, WHEREVER

Website / Mailer / Banner

BRIEF

Introduce the Miracle Recharge product range as a new portable (out-of-the-shower), spritz-in conditioner range.

IDEA

Fancy an on-the-go pick-me-up? Now you can do it wherever, whenever.

EXECUTION

A cheeky analogy was implemented in-keeping with the Aussie brand spirit of breaking the rules. We inspired women as to where they could use this product range, and encouraged them to ‘Do It’ when they need it most.

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