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Client/Project

Campaign Overview

PELOTON - INSTRUCTOR LAUNCH FILMS

3 X Film / Headshots / Lifestyle shots

BRIEF:

Three dynamic films to mark the launch of three new instructors - two UK and 1 Germany.

APPROACH:

Each of the films tells an instructor story - their background, passions and style of training, laced with their charismatic personality throughout. The combination of shots from the instructor's 'real world' training environment and the studio class shots gave pace and variation to the films. By showing exactly what this new instructor was about (inside and outside of Peloton), we built intrigue, showed authenticity and ultimately, drew an even wider audience to Peloton classes through the instructors. 

 

Launch films:

Jermaine Johnson (UK)

Jon Hosking (UK)

Marcel Maurer (DE)