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Client/Project

Campaign Overview

AVON - SOCIAL SELLING REPS CONTENT

250+ SOCIAL CONTENT POSTS / CONFERENCE FILMS / TONE OF VOICE

BRIEF

Help 'traditional' brochure-selling Avon representatives make the shift into selling Avon digitally across two markets - UK and South Africa.

APPROACH

Increase and help to improve Avon reps social media presence, drive digital uptake, build digital confidence and help reps realise the value of social selling.

INITIATIVES

'AVON ON' (REP APP) CONTENT OPTIMISATION

High volume creation of improved and new content available to post from the app - data analysed in reposts, alongside improving rep's understanding of the app's benefits.

'SHARE YOUR STORY' CAMPAIGN PROMOTION

Creating emotional connection content with reps and non-reps as to why they should share their story with the world.

'YOUR STORY MATTERS' TRAINING SERIES

High volume creation of social and digital promotional content to recruit reps to join the Zoom training series.

REP TRAINING MATERIALS

Educational content explaining the benefits of both social selling and utilising the Avon On app, and how to do it well.