Client/Project

Campaign Overview

GHD - GET THE HINT DARLING

Film / Outdoor / Print / Instore / App / Tutorial

BRIEF

Create a campaign that encourages gifting of GHD for Christmas.

IDEA

Let women know they can get what they really want this Christmas when they make sure the give the less than subtle hints.

EXECUTION

We connected with women in a sassy tone on the frustrations of past unwanted gifts through a variety of ATL and online media. We then encouraged them to prevent it happening this Christmas using an app on the GHD site to send a cheeky ‘anonymous’ hint to a loved one. That loved one (if they took the bait) could click to site to purchase. We also used media targeting on predominantly male websites to give them the hint too!

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