Client/Project

Campaign Overview

MAX FACTOR - A LIFE OF EXCESS

TV / Digital Film / Website / Banners / Social

BRIEF

Communicate the intense lash look you can get from Max Factor’s new premium mascara - Excess Volume.

IDEA

Nothing our protagonist does is ordinary. Everything is excessive, right down to her lash look.

EXECUTION

The mascara’s jet-black finish, glossiness, richness and intense look is reflected in the form of a sleek back panther. Candice Swanepoel features, living a life of luxury and excess alongside her pet panther and best accessory - those lashes!

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