Client/Project

Campaign Overview

THE OUTNET - SERGIO THE SHOE HUNTER

Social / Microsite / Partnerships

BRIEF

Give The Outnet a presence at London Fashion Week, specifically covering shoes.

IDEA

Introducing Sergio ‘The Shoe Hunter’ as The Outnet’s cutest on-the-ground reporter.

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EXECUTION

 A mini dachshund and his go-pro drew all the right attention at LFW from celebs, designers, editors and bloggers. Sergio reported back in real time on The Outnet’s social channels and dedicated microsite, so you could shop the trends as they happen. The campaign made an estimated 25 million unpaid impressions for The Outnet.

AWARDS

Clio Image award winner - ‘Digital and Social’ 

Bima Awards Winners - ‘Consumer Research’, ‘Content’ and ‘Social’

Marketing Society Excellence Awards (High Commendation) - ‘Marketing on a Shoe String’

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