THE OUTNET - THE STYLE HUNTER
Press / Outdoor / Film / Online
Create the brand positioning for The Outnet as the online designer discount destination.
Finding the perfect designer piece (at a discount) is a trophy for the style huntress in us all who marks, tracks and pounces on her prey.
The execution: Over 3 campaigns a solid brand identity was built for The Outnet (who’d previously never run campaigns through an ad agency). We painted a picture of the style huntress, always on the look out for iconic pieces but her style too is being hunted. This story was told through a caught and captured treatment - we never see her face. For the girl in the ad and those watching her, everything is reduced but the thrill.