Client/Project

Campaign Overview

VITAMIN WATER - SHINE BRIGHT

Outdoor / Social / Microsite / PR

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BRIEF

Put Vitamin Water in a unique category as the choice of drink for the creative classes.

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IDEA

With a spectrum of vitamin-rich benefits for every kind of creative's need, everyone can shine bright every day.

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EXECUTION

6 global entrepreneurs, each with a unique creative skill (and strong social following) were linked to the benefit of a drink in the Vitamin Water range. They featured in the ads, seeding a competition for creative classes to win a ‘leg-up’ from their desired entrepreneur. Social entries and winner coverage inspired thousands of young creatives to reach for what they want.