WELLA - COLOR BY YOU
100 SOCIAL CONTENT POSTS / LIFESTYLE FILM
Introduce a new range of customizable hair colour products to market for Gen Z.
Feature four models, each with a look created with multiple hair colour products where captured in a fun, colourful environment expressing their colour 'character'.
On a tight budget we partnered with the packing shoot for the product launch and shot the same models that were on-pack in New York over 4 days. We set out to capture the fun, poppy spirit of the brand, using backdrops and props that would make our social content come alive.