Client/Project

Campaign Overview

WELLA - COLOR BY YOU

100 SOCIAL CONTENT POSTS / LIFESTYLE FILM

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BRIEF

Introduce a new range of customizable hair colour products to market for Gen Z.

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IDEA

Feature four models, each with a look created with multiple hair colour products where captured in a fun, colourful environment expressing their colour 'character'.

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EXECUTION

On a tight budget we partnered with the packing shoot for the product launch and shot the same models that were on-pack in New York over 4 days. We set out to capture the fun, poppy spirit of the brand, using backdrops and props that would make our social content come alive.