Client/Project
Campaign Overview
WELLA KOLESTON - ROOT TOUCH UP
PRODUCT DEMO / 20 SOCIAL CONTENT POSTS
BRIEF
Demonstrated to consumers how to use the visible root touch-up product, while bringing a little glamour to a demo in this category.
IDEA
Our protagonist has control of her grey roots, confidently and completely covering them in seconds.
EXECUTION
We portray our woman in a scenario where she's putting that finishing touch to her look before going on stage. We play on Koleston's brand colour of purple through the lighting and styling to give a sultry, glamorous feel to the environment.
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