Client/Project

Campaign Overview

WELLA KOLESTON - ROOT TOUCH UP

PRODUCT DEMO / 20 SOCIAL CONTENT POSTS 

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BRIEF

Demonstrated to consumers how to use the visible root touch-up product, while bringing a little glamour to a demo in this category.

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IDEA

Our protagonist has control of her grey roots, confidently and completely covering them in seconds.

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EXECUTION

We portray our woman in a scenario where she's putting that finishing touch to her look before going on stage. We play on Koleston's brand colour of purple through the lighting and styling to give a sultry, glamorous feel to the environment.