Client/Project
Campaign Overview
WELLA DELUXE - STYLE FEARLESS
70 SOCIAL CONTENT POSTS AND STORIES / LIFESTYLE FILM / 8 X TUTORIALS
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BRIEF
Introduce a range of luxe hairsprays and mousses that fight five signs of damage as you style
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IDEA
Showcase beautifully styled, healthy looking hairstyles on women with confidence and fearless attitude
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EXECUTION
Through a series of educational and lifestyle content we captured both the glamour of the final look that can be achieved with the Wella Deluxe range (delivering on styling potential), alongside 'know-how' content to get the looks and educational content around the products' USP.