Client/Project

Campaign Overview

WELLA DELUXE - STYLE FEARLESS

70 SOCIAL CONTENT POSTS AND STORIES / LIFESTYLE FILM / 8 X TUTORIALS

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BRIEF

Introduce a range of luxe hairsprays and mousses that fight five signs of damage as you style

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IDEA

Showcase beautifully styled, healthy looking hairstyles on women with confidence and fearless attitude

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EXECUTION

Through a series of educational and lifestyle content we captured both the glamour of the final look that can be achieved with the Wella Deluxe range (delivering on styling potential), alongside 'know-how' content to get the looks and educational content around the products' USP.